The studio / 04

Small by design.
Deeply involved.

Senior team members stay close to the work from the first conversation to the final release — no layers, no lost context.

How it started

NovaUX began with a shared frustration: too many digital projects kept strategy, design and development in separate rooms.

We brought them back to one table. The studio was built around a simple idea — the people making the decisions should also stay close enough to the work to shape it.

That approach gave us our name and our shape: a compact team combining product thinking, visual culture and engineering discipline.

01 / The beginningA designer, a developer and a shared belief that digital work could be both expressive and useful.

02 / The shiftFrom standalone websites to connected products, services and systems that evolve over time.

03 / TodayAn independent senior-led studio working directly with founders, product teams and ambitious brands.

A presenter smiling while speaking to colleagues

Ethan Parker

Studio Director

Leads the studio and keeps strategy, team decisions and delivery aligned from the first conversation through launch.

A presenter in a beige blazer holding project charts

Rachel Bennett

Partnerships & Production Lead

Builds external partnerships, sources specialist expertise and coordinates trusted collaborators for each engagement.

A presenter gesturing toward a printed project timeline

Nathan Hayes

Advertising & Growth Lead

Shapes advertising strategy, leads campaign teams and connects creative direction with measurable growth.

Team in practice

Five colleagues gather around a table, reviewing papers and a laptop together — 01Collaboration

The team today

Three people at the core. The right specialists around them.

Ethan, Rachel and Nathan lead every engagement. When a project needs more depth, we bring in trusted collaborators in design, engineering, motion and content, along with subject-matter experts — always as one project team.

CoreStudio leadership
Partnerships & production
Advertising & growth

ExtendedDesign & engineering
Motion & content
Industry experts

One teamDirect communication
Shared context
Clear ownership

Where we're going

Build less but better.

Stay independent.

Create work that lasts.